Archie knows in her kishkes that warm, meaningful Jewish rituals are the key to keeping Jewish people connected to their roots. This includes people who have a regular Jewish practice as well as those who are new to Judaism through marriage or haven’t thought about their Jewish practice in a while. This is what led her to founding JewBelong.com, a groundbreaking website focused on rebranding Judaism to younger generations with ads like, “Even if his mother still calls you her,” and “Even if the closest you get to a synagogue is walking by one on the way to SoulCycle.”
Archie knows about connecting with people through compelling branding. For 20 years, she was the voice behind Manhattan Mini Storage’s iconic billboard and subway ads. Archie has sat on various boards including: Animal Haven Shelter in NYC, Foundation for Jewish Camp, ReBoot, Kent Place School in Summit, NJ and the Women’s Board of the New Jersey Performing Arts Center (NJPAC). She is also a guest lecturer about family business at Columbia University.
Archie is a graduate of Northwestern University and a Wexner Heritage Program alum. She lives in Summit with her husband, Gary DeBode. They have three daughters and an ever-changing number of shelter dogs